Cathleen A. Wirts joined Lighthouse Guild in 1998 and is responsible for investigation and strategic planning of new programs and services and building external partnerships to advance the growth of the organization as a leader in vision care.
Previous responsibilities at Lighthouse Guild included oversight of all aspects of communications and marketing, public relations, advertising, events, media relations, branding initiatives, and internal and external creative services.
Prior to joining Lighthouse Guild, Ms. Wirts spent ten years at the Healthcare Association of New York State (HANYS) as Director of Managed Care and Finance where she analyzed managed care, subacute care and integrated delivery design and helped draft legislation. Ms. Wirts conducted analyses on the Federal hospital prospective payment system and in 1992, through a recalculation of hospital rates, returned $250 million to the industry. Previous to this, she was a Management Engineer at St. Luke’s/Roosevelt Hospital where she coordinated senior management to implement productivity and quality goals in 24 hospital departments.
Ms. Wirts holds a MS degree in Health Systems Engineering with a Bachelor of Business Administration in Marketing from the University of Wisconsin, Madison. She is a member of the HANYS Community Health Task Force and the American Public Health Association.